12pm - 1pm

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C. Doe

2016 Mobile Ad Summit
Saturday
, 
August
 
06
 at 
12:00pm
 
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Full Name

Company & Title

Description of person representing this event or brand. 

Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

CEO, CompanyName

David Doe

Designer - Redshoe

Clean

and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

The

Anatomy

of Change

Saturday
, 
August
 
06
 at 
12:00pm
 
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The Anatomy of Change

In partnership with Electropositive and Black Wall Street, we have curated gurus in economics, media, law enforcement and politics to ignite the community conversation reversing systemic racism.


Alton Sterling, Philando Castile, and the epidemic of unjustifiable murders of black lives has our community in disbelief, lost in anger and pain.


Translation’s truth: it is our responsibility to help keep the conversations focused on provoking change.


We can not  institute this change alone; as an agency we are in a position to initiate the progression for which our society yearns, and as such, we’ve developed a workshop designed to inform and activate the communities being affected directly. 

"

The elements of a system that continue to legalize and legitimize the murder of black people in this country have to be destroyed at all levels.

- Steve Stoute

Schedule & Speakers

The line-up in the first discussion of our series is amazing:


• Host - Geoff McHenry, Senior Brand Strategist at Translation LLC

• Moderator - Ruganzu Howard, Producer at Translation LLC (former Spokesperson/Detective for the Baltimore Police Department)

 

Panelist

• Talib Graves-Manns, Co-Founder of Black Wall Street, Point AB, Life on Autopilot
• Rashad Drakeford, Content Development at REVOLT Media & TV
• Brandon Jenkins, Editorial Producer at Complex Media
• Laurie Cumbo, Councilwoman for District 35 of New York City

 

Special Appearances by:
Nickelus F, Song Writer & Recording Artist

Leading the Discussion

Geoff McHenry

Senior Strategist, Translation

Geoff McHenry is a Senior Strategist at Translation and a proud graduate of Morehouse College. During his four-year tenure at the agency he has worked with a myriad of clients ranging from State Farm to major sports leagues such as the NBA and NFL. As a relentlessly curious thinker his work has a way of following him wherever he goes. Whether it’s picking up the Sundayissue of the New York Times, perusing the internet for the latest pop culture trends, or engaging in a deep dialogue with strangers at a local bar, Geoff prides himself on understanding human behavior and “the why” behind everything.Today’s conversation is especially important to Geoff as he hopes to walk away with new perspectives to deepen understanding and new pathways to inspire change.

 Ruganzu "Riggs" Howard

Associate Producer, Translation

Ruganzu Howard is an NYC-based production professional with a truly unique perspective on art, culture, and human behavior. He currently serves as a Producer at the advertising agency Translation, where he helps bring to life broadcast and digital creative for the agency’s roster of clients. Prior to joining the advertising industry, Ruganzu spent over eight years holding a variety of positions in the Baltimore Police Department—from police officer to hostage negotiator to official department spokesperson

Panelist

Rashad Drakeford 

 

CONTENT DEVELOPMENT AT REVOLT MEDIA & TV

 

 

Talib Graves-Manns

CO-FOUNDER

BLACK WALL STREET,

LIFE ON AUTOPILOT

POINT AB

Brandon "Jinx" Jenkins

EDITORIAL PRODUCER

COMPLEX MEDIA 

 

 

Laurie Cumbo

 

COUNCIL Member

NYC DISTRICT 35

 

 

Get To Know The Panelist

Rashad Drakeford is an accomplished broadcast and digital media executive with a passion for social justice advocacy. He currently serves as Director of Content Development at REVOLT TV, where he manages the development and execution of the multi-platform network’s social media strategy, content marketing, and program development. Rashad also oversees the original series “Leaders of the New School,” highlights rising trendsetters in his editorial column “REVOLT C-Suite,” and has raised over $150,000 to benefit the victims of the Flint, MI water crisis.

Rashad Drakeford

CONTENT DEVELOPMENT

REVOLT MEDIA & TV

Talib Graves-Manns is a business strategist and fourth-generation entrepreneur. Fueled by his self-described “Blue-Blood Hustle,” Talib helped found Point AB, Life on Autopilot, and Black Wall Street-- three organizations built on his 15 years of experience in sales, marketing and technological innovation. Talib is currently completing a residency at Google’s Code2040 Entrepreneur program at the American Underground in Durham.




Talib Graves-Manns

Co-Founder

Black Wall Street,

LIFE ON AUTOPILOT

Point AB, 

A true student of culture with an innate eye for cultural trends, Brandon “Jinx” Jenkins works both as an Editorial Producer and lead Broadcast Anchor for Complex Media. From the SXSW Music Festival in Austin and NBA All-Star Weekend in New Orleans to protests in Ferguson, MS and beyond, Brandon has traveled across the country capturing the stories of the day, where they happen, the moment they do.

Brandon "Jinx" Jenkins

EDITORIAL PRODUCER

COMPLEX MEDIA

New York City Council member and Brooklyn-born native Laurie Combo represents Brooklyn's 35th District. As current Chair of the Women’s Issues Committee, Combo has been an aggressive champion of women’s workforce equality from gender pay equity to parental and reproductive rights. As a cultural leader, entrepreneur, activist and college professor working in the not-for-profit sector, Ms. Cumbo plays a crucial role within her borough’s bureaucracy and continues to dedicate her life to preserving the diversity that makes Brooklyn unique.

Laurie Cumbo

COUNCIL MEMBER

NYC DISTRICT 35

Steve Stoute on Racism: We Have to Fight In Ad Industry's Backyard

Exec Wonders Why We're Still Debating the Value of a Black Life in America

Steve Stoute, contributed to AdAge's conversation surrounding race in America sparked by the tragic deaths of Alton Sterling and Philando Castile, adding to the epidemic proportion of black lives taken by law enforcement. Here is what he had to say.

#TxtBlocks

Hosted by Your Company

Speakers

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The Anatomy of a Revolution will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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"

The elements of a system that continue to legalize and legitimize the murder of black people in this country have to be destroyed at all levels.

Quote Block #2

The Agenda


  • We All Arrive

  • Opening Performance by Nickelus F

  • Fireside Chat with Talib Graves-Mans and Rashad Drakeford • Moderated by Ruganzu "Riggs" Howard

  • Refuel • Break | Refreshments

  • Congress Connection with Laurie Cumbo

  • Letter Writing Workshop + Networking

  • Open Discussion with Geoff McHenry and
    Brandon "Jinx" Jenkins

  • Closing Statement by Geoff McHenry 

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